Price for this type of brand kit is 100 dollars if you want to add more elements it can go up to ...

Price for this type of brand kit is 100 dollars if you want to add more elements it can go up to ...Price for this type of brand kit is 100 dollars if you want to add more elements it can go up to ...

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fouzia sehar

• Sep 7

Price for this type of brand kit is 100 dollars if you want to add more elements it can go up to 120$ Brand Overview

Shell Pop is a modern lifestyle and pickleball equipment brand that merges athletic performance with a relaxed, community-driven ethos. Captured by its tagline—"Play. Chill. Connect. Good vibes. great rallies."—the brand is designed for players who view pickleball not just as a competitive sport, but as a social lifestyle and an avenue for good energy.

Key Brand Elements

Visual Identity & Logo Variations

The primary logo features a dynamic, stylized wordmark with a textured pickleball graphic integrated into the typography.

Flexible logo variations include Stacked, Horizontal, a minimalist Icon (featuring an "S" emblem with a paddle motif), and a clean Wordmark.

Color Palette

The palette balances deep, grounding tones with sun-washed, energetic accents:

Ocean Navy (#0D1B2A)

Sunset Tangerine (#FF6B35)

Sandy Beige (#E6DCC6)

Sun-Bleached Yellow (#FFE066)

Clean White (#FFFFFF)

Crisp Mint (#A7F0D0)

Typography

Primary Font: Sora — utilized for bold headers, branding, and striking visual hierarchy.

Secondary Font: Inter — utilized for clean, highly legible secondary text, details, and color codes.

Product Ecosystem & Merchandise

Equipment: High-performance pickleballs (in vibrant orange and yellow) and USA Pickleball-approved paddles (such as the SP 01 10mm model).

Lifestyle Goods: Insulated water bottles spanning the full brand color spectrum, casual caps, and canvas tote bags suited for court-side convenience.

Brand Philosophy

Shell Pop champions a "chill mindset to move" philosophy. It targets an audience that values sunny courts, shared moments with friends, and high-quality gear that looks as good off the court as it performs on it.