Parasocial Power: Unveiling Influencer Impact on Consumers

Parasocial Power: Unveiling Influencer Impact on ConsumersParasocial Power: Unveiling Influencer Impact on Consumers

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Prateep Roy

pro

• Jul 8

I researched, wrote, and published Parasocial Power: How Influencers Shape What We Buy, Believe and Become, a research-driven book exploring how emotional connections between audiences and influencers shape trust, consumer decisions, identity, and brand relationships.

My role covered the complete author journey: concept development, research, book architecture, writing, editing, and publishing.

Skills: Book Writing, Research, Non-fiction Writing, Consumer Behaviour, Marketing Strategy

Influencer Marketing Canva ChatGPT Microsoft Word Authorship Research

M Rohmanudin

• Sep 26

Happy to start a new chapter in my career as a Social Media Manager.

I’m excited to share my portfolio, featuring some of my work in social media management, content planning, design, and creative strategy.

I’m looking forward to working with new brands, building strong content systems, and creating social media that feels consistent, engaging, and intentional.

Here’s a quick look at my portfolio 🎥 mrohmanudin.y.id

Completed work

Graphic Design Social Media Marketing Canva ChatGPT Instagram Social Media Management

Lawal Basit

• Sep 26

Congrats on the new chapter! Your portfolio looks like a great start.

Philomina Chrisinno

• Sep 25

Philly shops - social media manager & brand content.

Created brand and social media content for Philly Shops, a personal shopping and lifestyle brand. Developed promotional copy, product descriptions, social media captions and marketing ideas designed to communicate the brand clearly while keeping its tone friendly, relatable and appealing to its target audience.

Brand Ambassadorship Brand Design Canva ChatGPT

Lawal Basit

• Sep 26

Great work. The content feels clear, friendly, and brand-focused.

Sabyasachi Das

• Sep 25

I created a complete social-media content concept for a beauty brand to demonstrate my skills in design, content planning, copywriting and creator/UGC ideas.

Completed work