Written for an independent real estate agent looking to stay top-of-mind with her list during a tough market. The goal was to build trust by being honest instead of salesy — giving real advice that positions her as the agent people call when they're ready to move. This kind of newsletter keeps leads warm for months without a single cold follow-up.
Switch between 3D and a flat 2D plan, zoom in, show only the cottages. Green means free, orange means reserved. Some plots hold two homes, so they split into A and B, each with its own size and plot.
One map instead of a price list PDF. Buyers get it in seconds.
This is so much better than a price list PDF. I build PlotToBuild, a sales tool for real estate firms selling plots in Nigeria, and the free / reserved / sold status is exactly what buyers ask about first. Splitting plots into A and B is a smart touch.
Two concepts. One vision. What makes a property worth coming home to?
A home is more than its walls. It’s the feeling of being exactly where you belong.
For this real estate concept, I explored a more considered approach to digital property experiences, combining strong visual storytelling with a clear, focused user journey.
The goal was simple: make discovering a home feel as meaningful as finding one.
Which direction would you choose for a premium real estate brand?