I check one number before I check any other: how much money came back for every rupee spent yesterday. ROAS tells me the truth faster than any dashboard. CTR tells me the creative is interesting, CPC tells me the auction is fair, but neither tells me if the store actually made money. I look at ROAS first, then I dig into CTR and CPC only if ROAS is off. If ROAS is healthy, I leave the campaign alone and let it run. What is the first metric you check every morning, ROAS, CTR, CPC, or something else? #MetaAds #Ecommerce #PaidSocial