Maybe it's not very common to see projects about the luxury industry here but I wanted to share this branding project that I did. Hope you like it! Rebranding for Loewe + brand guidelines. Loewe is a Spanish luxury brand that focuses primarily on craftsmanship and sustainability. This rebranding was carried out with the aim of highlighting and emphasizing these brand values that set it apart in a sector as consumerist as luxury fashion. The goal was to approach this rebranding from a transparent perspective, directly connected to nature but taking into account the luxury, exclusivity, and elegance of the brand. Create a visual identity manual with brand guidelines in order to maintain a clear and consistent visual identity over time.