Every concept tells a story — even the ones that never leave your artboard. When I was developing...

Every concept tells a story — even the ones that never leave your artboard. When I was developing...Every concept tells a story — even the ones that never leave your artboard. When I was developing...

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Elexia Johnson

• Oct 9

Every concept tells a story — even the ones that never leave your artboard.

When I was developing the packaging system for Dr. O’Neal’s Skincare Essentials (DOSE), I explored how texture, tone, and light could shift the same brand essence into completely different experiences.

One direction whispered ritual. Another radiated science. A third captured that serene middle ground between the two.

These concepts might never reach production, but they represent something important — possibility. They remind me that design isn’t only about the final product; it’s about exploring the range of what a brand could become.

It made me wonder — what do you do with your unchosen concepts? Archive them? Rework them later? Or let them rest as part of your evolution?

#PackagingDesign #BrandIdentity #SkincareBranding

Illustration Adobe Illustrator Packaging Design Adobe Photoshop Graphic Design

James Shih-Gillen

pro

• Oct 10

@Elexia Johnson gorgeous work!

Lillian Farnkopf

pro

• Oct 9

@Elexia Johnson I love these designs, especially the one with pink, blue, and green bottles. Definitely captures nature and calmness

Elexia Johnson

• Oct 10

@Lillian Farnkopf Thank you! Appreciate the positive feedback

Daniel G Bright

max

• Oct 10

@Elexia Johnson wow amazing product design

Elexia Johnson

• Oct 10

@Daniel G Bright Thank you!

Alec Villasenor

• Oct 10

@Elexia Johnson very nice, especially love the plants doing their thing, adding shadow

Jesutofunmi Oluwalade

• Oct 10

@Elexia Johnson The way you played with texture and tone is so smart. That pink-blue-green combo? Straight up shelf-worthy.

Anita Autorino

max

• Oct 10

@Elexia Johnson Love this!! I usually post unused concepts as part of the design process and if I love them, I feature them on my portfolio!

Ezim Osai

pro

• Oct 10

@Elexia Johnson these look lovely! I always use unchosen concepts for something else. I believe ideas are sacred and wherever possible, I reuse things!