The reason why a landing page converts, comes down to the AIDA framework:
Attention
Interest
Desire
Action
This has been at the core of how I structured my Framer template, Presensio. It´s also how I structure all conversion-focused landing pages.
An experiment exploring how to visually communicate design impact through a draggable before/after slider. Built to test the interaction and motion feel of scrubbing between two states of a design, it uses a small format to show transformation at a glance 😊
The compact format is doing a lot of work—the draggable reveal makes the improvement immediately legible, while the consistent card rhythm keeps the comparison easy to scan.
Hero 1 shows the hero text very well but you might need to work on the Hero CTA for "join the masterclass", I will probable miss it as a key action if I was a regular user