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Been a minute since I last posted here, but been busy sharpening brand design skill for the entirety of January. Some shots of the work.
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Wujhat | Brand Identity
A premium tourist resort network in Oman, reflects the essence of rejuvenation, meaningful recreation, and reconnecting with loved ones.
The identity conveys hospitality, authenticity, and trust through a modern yet culturally grounded visual system. Rich earthy tones, refined serif typography, strong immersive imagery, and a blend of organic and geometric elements create a warm, elevated, and memorable brand presence rooted in the spirit of Oman
See full project and more context about it.
The earthy tones and refined typography capture that Omani hospitality feel really well. Culturally rooted without being cliché.
If there’s one thing that needs to look as good as it tastes, it’s Fried Chicken.
I recently wrapped up the full brand identity for Heikan, a brand that needed a visual style as bold and "crunchy" as its recipe. My goal was to move away from standard fast-food tropes to create a modern, high-energy look that stands out in a crowded market.
🛠️ The Recipe:
Logo Design: Scalable for everything from signage to packaging.
Color Palette: High-contrast tones to grab attention instantly.
Typography: Bold fonts that scream premium quality.
#Branding #GraphicDesign #Heikan #LogoDesign
One month after launching my new portfolio, I’m redesigning it. Here’s why.
I published a site I was proud of (1st photo). It was visually striking and leaned into my graphic design roots. I followed good practices, but after reviewing the analytics, the numbers proved my approach wrong.
It was a tough pill to swallow, but it reminded me: evolution happens when your brain does the work, not your ego. My design was loud, fighting for attention instead of showcasing the work. So I started over.
I pivoted to a simpler interface (2nd photo). I stripped heavy graphics, shifted to lighter tones, and focused on UI/UX. The goal was a clear structure, letting my projects speak for themselves.
I’m putting the finishing touches on this minimal version.
Design is an infinite process. We test, we learn, we drop our egos, and we iterate.
Love this mindset.
That transition from “visually proud” → “performance-aware” is where real product thinking begins. Analytics often tell a very different story than aesthetics.
Curious what patterns stood out most.
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