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Most financial firms think of content as marketing.
The best ones think of it as business development.
π§π΅π² π±πΆπ³π³π²πΏπ²π»π°π²:
Marketing content: "Here's our Q3 market update."
Business development content: "Here's what we actually think about whats happening in Q3, and what it means for the clients we work with."
ππ£π ππ¨ π£π€ππ¨π. ππ£π ππͺππ‘ππ¨ π π§ππ‘ππ©ππ€π£π¨πππ₯.
The firms I respect most in this space aren't publishing content to check a box. They're publishing because they genuinely have something to say, a story to tell, and they've realized that saying it publicly is one of the most efficient ways to find clients who already agree with how they think.
You don't need to be everywhere. You don't need a podcast and a newsletter and a YouTube channel.
You need one channel, one consistent voice, and something worth saying. That's it. Start there.
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A landing page can look beautiful and still leave potential customers confused.
Imagine visiting a page for a service youβre interested in.
The design looks professional.
The business sounds credible.
The offer might even be exactly what you need.
But thereβs one problem.
You still donβt understand what youβll actually gain from buying it.
Thatβs where clear copy matters.
Your landing page should help visitors understand three things:
β What are you offering?
β How will it help solve their problem?
β What should they do next?
When these answers arenβt clear, potential customers may leave without taking action, even if the offer itself is valuable.
Good copy isnβt about using complicated words or making bigger promises.
Itβs about communicating the right message to the right person in a way they can understand.
Iβve been practising this through a landing page copy project for a personal branding strategy service as part of my copywriting portfolio.
Iβm learning to focus on clarity, relevance, and a clear next step rather than simply making the words sound impressive.
When you visit a landing page, whatβs the first thing that makes you decide whether to keep reading?
β’ Oct 15
Absolutely. A landing page can look polished and still lose potential customers if the value isnβt clear.
I believe good copy doesnβt just explain what a product does β it helps people understand why it matters to them and what makes it worth choosing.
Curious to hear your take:...
Please help, how to get client on Contra? I have been making the profile since past months but no project yet. What should i do? Anyway which one is better for hiring company logo
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β’ Oct 16
Concept 2 for me too, it reads well at small sizes. On clients: waiting for inbound on a new profile is slow, so add some direct outreach. Pick one type of business you want to design for, find ten that clearly need a logo or brand refresh, and send each a short message with one...
