I'm going to say something the entire marketplace development industry doesn't want you to hear.
The biggest risk in building a marketplace isn't the technology.
It's the questions nobody asks before the technology starts.
Who moves first — buyers or sellers?
How does a transaction actually happen, step by step?
Where does your cut come from?
How will you handle trust between two strangers?
What is the minimum flow that creates real value?
These questions sound simple.
They're not.
And the teams that skip them
always end up answering them later —
at a much higher cost.
At U1CORE we've worked on marketplace products across different industries.
The pattern is consistent:
the projects that go smoothly are the ones where these conversations happened first.
The ones that struggle are the ones where they didn't.
No sprint will save you from a wrong assumption.
No UI kit will solve a chicken-and-egg problem you haven't acknowledged.
The most valuable work in marketplace building
happens before anyone opens Figma.
If you're planning to build one —
start there.
In Uzbekistan most brand deals still happen in DMs. No brief, no terms, no idea when the money arrives.
For the past months I've been designing BETWEEN — a two-sided marketplace that connects businesses with local creators.
The hardest decision wasn't a screen. It was what to leave out.
BETWEEN doesn't hold the payment. Businesses and creators agree the price in chat. A guarantee the app cannot enforce is theatre — and a formal approval cycle would push creators straight back into DMs. So the product promises one thing and delivers it: a good match.
What shipped:
• 957 screens, light and dark, mobile and desktop
• 254 components, 230 variables, 31 text styles
• Business and creator apps on one system
I redesigned this mobile offer section of product page on @Figma to create a clearer, more persuasive buying experience.
The original page presented the essential information, but the benefits, product options and purchase controls were difficult to scan.
For the redesign, I improved:
• Product and offer hierarchy
• Benefit-focused messaging
• Product gallery and visual presentation
• Flavour and bundle selection
• Pricing and savings visibility
• Trust signals near the CTA
• Mobile usability and buying flow
The goal was to help shoppers understand the product, compare their options and move toward purchase with less friction.
This is a concept redesign created to demonstrate my approach to conversion-focused Shopify product page design.
AI Sales Assistant SaaS | Prospecting & Outreach Automation
An AI-powered sales assistant designed to help B2B teams discover prospects, build campaigns, personalize outreach, and automate follow-ups through a guided conversational experience.
I designed an AI sales workflow focused on simplifying the journey from prospecting to outreach execution.
The experience uses conversational UX to guide users through campaign decisions while supporting lead discovery, personalized messaging, Email/LinkedIn outreach, and automated follow-ups.
The goal was to reduce complexity and create a scalable SaaS experience that feels intuitive for modern B2B sales teams.
Services:
UI/UX Design · AI Product Design · SaaS UX · Conversational UX · Dashboard Design · Design Systems