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My take for @Recraft challenge āļø
š Mossi is a tiny mushroom courier from Drizzle Hollow, a cozy rainy forest village where every little delivery carries a bit of warmth.
āļø Their role is to deliver letters, tea leaves, tiny parcels, and small acts of kindness across the mossy paths of the forest.
š§ļø Mossi is curious, dependable, gentle, and slightly mischievous, with a brave little heart hidden under an oversized raincoat.
š® This character is about making small moments feel magical ā proof that even the tiniest helper can bring comfort, connection, and joy
Link for my project: Mossi -The Delivery Angel š¼
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Meet ECHO ā a creative urban spirit and the face of ECHO, a New York platform for discovering hidden cultural events.
I created ECHO as more than a mascot. He is a humanoid spirit of the creative city: he notices what others miss in familiar places and leads people toward original experiences before they become obvious.
A private rooftop performance in New York. A basement theatre show. An emerging artistās exhibition. A DJ set somewhere below the subway. ECHO already knows where to go.
He is creative, intelligent, challenging, and deeply intolerant of banality. He has his own attitude: sometimes impatient, sometimes slightly arrogant, always confident that he can see the cityās next cultural signal before everyone else.
For this project, I developed the entire ECHO world from the ground up: the original brand concept, the humanoid urban-spirit mascot, his personality and character sheet, the name, and the stylized condensed typography that became the foundation of the visual identity.
Recraft Explore was especially important in this process. It gave me a strong space to develop ECHOās visual language, test the character across different applications, and turn one mascot idea into a complete and consistent creative world.
From there, I expanded ECHO into a full brand ecosystem: a city-discovery platform website, an exclusive secret-event invitation, merch, a sticker pack, posters, and short videos that reveal the mascotās character in motion.
ECHO is not simply a character representing the brand. ECHO and the brand exist together: the platform helps people find the cityās hidden creative life, while the spirit gives that search its personality, perspective, and voice.
Thank you to the Recraft team and the Contra team for the opportunity and support. I loved watching the world of ECHO come alive. š¤šš©µ
Impressive work!
My video for the Contra Ć Renoise Challenge.
With this story, I wanted to express what lives inside each of usāan entire world filled with its own battles, struggles, and emotions that no one else can truly see.
Through this project, I shared a small piece of my own soul.
What kind of storm lives inside you?
#RenoiseChallenge
This is absolutely stunning!š¤ It really makes you pause and reflect on your own inner stormsš¤ Good luck with the challenge! š
One of my favorite client phrases is:
"We already have the design. We just need you to refine and finalize it."
Every time I hear that, I know I'm about to redesign the whole thing. š
If it isn't working, that's not polishing.
That's design!!
Sometimes it's even harder than starting from scratch because you're working around decisions that already exist.
And usually... it's an AI image they generated.
What's your "favorite" client phrase?
I agree! My favorite phrase is "we want to share a more specific visual direction that feels closer to the brand identity." and they proceed to edit the designs I made with AI
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