*Humanizing an AI Kid's Coffee Brand* For this challenge, I developed a complete brand identity for a fictional kid's coffee brand (Детско Кафе- In Cyrillic alphabet as my primary script, I felt it would be a unique decision), documenting every stage of the creative process from exploration to execution. Using Envato as my primary creative toolkit, I explored multiple directions across logo design, visual identity, custom graphics and patterns, AI-assisted imagery, music and sound generation, packaging design, and a short animated brand story inspired by authentic photos from our family trips, transformed into playful doodle illustrations.

Throughout the project, I intentionally highlight the moments where human intuition made the difference, rejecting stronger looking but weaker concepts, redesigning typography and composition, solving real-world print and packaging challenges, building a cohesive visual system, and shaping a brand personality that feels playful, memorable, and emotionally authentic.

This isn't the story of what AI helped create, it's the story of the decisions that only a designer could make.

This is exactly how anything related to kids should be!!! I mean add some colours guys

ERBA is hand-lettered system I designed, inspired by how plants actually grow, the curve of a stem, the tension before a leaf opens.

I sketched the full alphabet by hand first, then turned each letter into a vector, and used Envato's text effect tools to transform it into a metallic texture, a deliberate twist on how plants are usually shown.

Color was its own decision. The obvious choice would've been floral palettes, pretty, on-trend, exactly what you'd expect from a plant project. But this was never about flowers. It's about structure, about growth. I kept pushing past the easy option until I found something that read as modern instead of decorative.

From there, I animated each letter using Envato AIGen growing the way a real plant actually grows, hesitant at first, then sure of itself. I built a few extra pieces around it too, to give the lettering system its own small universe.

ERBA. Grown, not just designed. If you're a plant lover, I hope you enjoyed this one. 🌱 Walkthrough video in the comments bellow.

#envatochallenge

Here's how ERBA came together. Thanks for watching 🫶🏽