3 days of work. 1 minute of storytelling. I just completed this spec ad for the Runway Big Pitch Challenge. The goal was simple: Create something that feels real, grounded, and memorable - without relying on heavy VFX. Challenges: • First time using Runway • Finding the right product • Building a story around a subtle moment • Keeping performances natural • Making AI feel cinematic, not artificial Workflow: ChatGPT - prompting Flora AI - image generation Runway - video generation Photoshop - refinement Premiere Pro - final edit When everything feels unstable, some things shouldn’t fail.