Which hero direction feels right for this founder-focused brand?
While working on the homepage for Sean Parsons, a brand focused on empowering non-technical founders to launch tech startups, I explored two different visual directions for the hero section. Same message, same structure, just a different mood and color system.
Option 1 - Warm Olive. Dark, grounded, and editorial, giving a warm, established, expert feel.
Option 2 - Light Purple. Clean, modern, and vibrant, giving a fresh, SaaS-like, approachable feel.
Would love your honest UX/UI take, which direction feels more trustworthy, engaging, and aligned with a founder-focused brand, and why?
LumaClean was losing hours to manual quoting, scheduling, confirmations, rescheduling, and follow-up. LumaFlow turns that entire process into one automated booking workflow.
I built LumaFlow for a fictional Chicago cleaning business, LumaClean.
The problem was simple: too much back-and-forth just to turn a customer inquiry into a confirmed booking.
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We’re currently hand-selecting our 10 Founding Creators for the official launch.
If you build high-converting digital assets or software tools, DM me or comment below.