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Web designers, honest question: what's the first message you send a local business that's never heard of you?
Mine used to be "do you need a new website?" Almost nobody answered.
Now I build their new homepage first and send them the link. This wedding venue has 273 Google reviews, and its homepage was a grey banner with an empty page under it.
What's working for you?
Sending the homepage first makes sense.
𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝗔𝗽𝗽 𝗕𝗹𝗼𝗮𝘁: 𝗧𝗵𝗲 𝗧𝗼𝗽 𝟱 𝗘𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹 𝗔𝗽𝗽𝘀 𝗬𝗼𝘂 𝗔𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗡𝗲𝗲𝗱 (𝗮𝗻𝗱 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗗𝗲𝗹𝗲𝘁𝗲)
Installing 30 different Shopify apps will slow your store down and kill your conversion rate.
𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗢𝗡𝗟𝗬 𝟱 𝗮𝗽𝗽 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝗲𝘀 𝘆𝗼𝘂 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗻𝗲𝗲𝗱:
1. Advanced Product Reviews (Judge.me/Loox).
2. Email Marketing (Klaviyo)
3. Cart Upsell / Drawer (Rebuy/Slide Cart)
4. SEO & Schema optimizer
5. Backup & restore tool.
What apps are you running on your store? Share below!
Amazing, Clouting any form of website with apps or plugins will definitely slow down the conversion rate.
𝗧𝗵𝗲 𝟱 𝗙𝗮𝘁𝗮𝗹 𝗦𝗘𝗢 𝗠𝗶𝘀𝘁𝗮𝗸𝗲𝘀 𝗕𝗲𝗴𝗶𝗻𝗻𝗲𝗿𝘀 𝗠𝗮𝗸𝗲 𝗶𝗻 𝗪𝗼𝗿𝗱𝗣𝗿𝗲𝘀𝘀 (𝗔𝗻𝗱 𝗛𝗼𝘄 𝘁𝗼 𝗙𝗶𝘅 𝗧𝗵𝗲𝗺)
Having a great WordPress site means nothing if nobody finds it on Google. 𝗧𝗵𝗲 𝟱 𝗺𝗼𝘀𝘁 𝗰𝗼𝗺𝗺𝗼𝗻 𝗦𝗘𝗢 𝗯𝗹𝘂𝗻𝗱𝗲𝗿𝘀:
Leaving default permalinks as plain IDs.
Ignoring Image Alt Tags and compression.
Missing XML Sitemaps in Google Search Console.
Having multiple H1 tags per page.
Not setting canonical URLs.
𝗕𝗼𝗼𝗸𝗺𝗮𝗿𝗸 𝘁𝗵𝗶𝘀 𝗰𝗵𝗲𝗰𝗸𝗹𝗶𝘀𝘁 𝘁𝗼 𝗮𝘂𝗱𝗶𝘁 𝘆𝗼𝘂𝗿 𝘀𝗶𝘁𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗶𝗻𝗴!
Good list. I'd add a 6th: the "Discourage search engines from indexing this site" box under Settings → Reading. It often stays ticked after a staging launch and adds noindex to every page. Small note on #4: multiple H1s aren't a problem on their own for Google; a clear heading structure matters more.