Amazon’s Subscribe & Save doesn’t need users to choose subscription. It only needs them not to ch...Amazon’s Subscribe & Save doesn’t need users to choose subscription. It only needs them not to ch...
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Amazon’s Subscribe & Save doesn’t need users to choose subscription. 
It only needs them not to change the default. 
That’s default bias. 
In B2B SaaS, good defaults should come from repeated user behavior. 
Not to force choices, but to remove unnecessary decisions. 
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The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started