The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Rethinking Product Discovery for Millions of Eyewear Shoppers at Lenskart
One of the most impactful problems I worked on at Lenskart was redesigning the app home experience.
The challenge wasn't visual—it was structural. Users entered the app with very different intents: browsing styles, searching for specific products, exploring trends, or making a purchase. The existing experience created friction through fragmented navigation and competing entry points.
My role was to rethink the home experience from the ground up:
- Audited existing user journeys and discovery patterns
- Restructured information architecture and navigation flows
- Designed a scalable, personalized home experience
Collaborated closely with product, engineering, and business teams to balance user needs with business goals
The outcome:
→ 20% increase in CTR
→ 2× improvement in conversion
→ A more intuitive and scalable discovery experience for millions of users
Great product design often isn't about making interfaces prettier—it's about making decisions easier.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Trending
retrofuturism
Share your favorite designs from the past exploring the distant future. Or your own take on the aesthetic 🚀
halftone
Dots. Texture. Grain. Let's see your designs using the halftone technique.
Midjourney
Creatives are showing off what they're making with Midjourney.
colorgrade
Video editors sound off: How do you enhance the mood of your video in color grading?
Related posts
Logistics Social Media Branding & Ad Design – B2B Brand Design
In the competitive B2B SaaS and supply chain landscape, having reliable technology isn't enough—you need a trusted, enterprise-grade brand presence that communicates security, speed, and efficiency at first glance.
We designed this comprehensive Social Media Branding & Paid Ad Campaign for Nexora (Supply Chain Management Platform). Built for Logistics SaaS founders, FreightTech platforms, 3PL providers, and B2B supply chain startups, this visual system translates complex enterprise software into high-impact social media creatives, Facebook cover banners, and performance-driven Instagram ads.
The Problem We Solved
B2B logistics software often struggles with generic, clinical branding that fails to stand out on crowded social feeds. Outdated marketing visual assets fail to convey modern technological innovation, making customer acquisition through paid social campaigns expensive and low-converting.
This strategy combines bold 3D brand identity assets, high-contrast industrial photography (cargo ships, warehouses, semi-trucks), and punchy value-prop messaging ("Track. Manage. Deliver." and "Transforming Supply Chain Operations") to maximize ad click-through rates (CTR) and inbound enterprise lead quality.
Key Features & Branding Highlights
3D Brand Mark Visuals: Dynamic, multi-layered 3D logo iconography giving the brand a modern, high-tech SaaS feel across social media feeds.
Performance-Driven Social Ad Carousels: Optimized Instagram ad layouts highlighting core software benefits, high engagement metrics, and clear brand placement.
Cohesive Multi-Platform Presence: Custom-designed corporate Facebook banner headers showcasing fleet operations paired with official verification styling to build instant authority.
Industrial Imagery Strategy: Strategic blend of logistics photography (container shipping, modern warehousing, heavy transport) styled with corporate orange and dark navy color palettes.
Building a Supply Chain, Logistics, or B2B SaaS Platform?
Whether you're an ambitious founder launching a freight dispatch platform, scaling a fleet management tool, or building next-generation supply chain visibility software, we craft strategic brand identities and social marketing assets that drive investor interest and enterprise customer growth.
Minding Design Concept & Development
What is your approach to turning an idea into a product people actually want to use?
At Minding Design, I focus on the full journey from the first concept and visual direction to design development and a polished final result.
I’m interested in the space where strategy, creativity, UX/UI, and development meet. The goal isn’t simply to make something look good, but to build a clear, functional, and meaningful experience.
If you have an idea that needs shape, direction, or development, let’s talk.
What are you building?
Cool gradient!🫶
The design for a language app with 100K+ users has been in the dev team's hands for weeks.
They haven't messaged me once to ask what something should be.
That's the point of a proper handoff. Every version of every screen already drawn, including the ones nobody wants to think about. Every color and spacing tied to a rule the whole product runs on. Naming that matches what the engineers already use.
If a dev has to ask what a value should be, the file wasn't ready.
"If a dev has to ask what a value should be, the file wasn't ready" should be taped above every designer's monitor. Has a dev team ever pushed back on that level of rigor, or do they just quietly appreciate never having to ask?