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Taste Test
AI Logo Challenge #01 | Part 2/4: Ideogram vs GPT
Part of the mini-series comparing Ideogram with AI tools and human creativity.
Same prompt: Design a logo for a Penguin History Museum in Antarctica.
Which design gets your vote?
3 more posts coming by 21 October. Winner announced on 24 October!
3 votes
Ends in 1d
Creativity at Par!...Great artwork!
ideogram
Thank you for casting your vote! The winner will be announced on 24 October, so stay tuned!
My vote is Ideogram, Atin. That reading-penguin silhouette works like a proper museum mark, compact and memorable, while the GPT version feels more like an illustration than a logo. Fun series, curious to see who wins on the 24th.
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Rhyen Lab: Brand Identity & Packaging for a Skincare Brand
Rhyen Lab is a skincare brand built around science-backed formulas and a sensorial, human approach to beauty. The challenge was to create an identity that feels clinical enough to be trusted, yet warm and expressive enough to stand out in a crowded market.
I designed a custom wordmark with fluid, organic letterforms that echo the texture of serums and oils, paired with a bold monogram “R” for compact applications. A palette of deep olive green and soft cream keeps the brand grounded, natural and premium, while macro photography of skin and product textures reinforces the sensorial tone.
The system was applied across packaging for the Vitamin C Serum, Facial Cleanser and Moisturising Day Cream, ensuring consistency across tubes and bottles.
Deliverables: Logo & monogram · Visual identity · Color palette · Packaging design · Art direction
