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Authored a long-form editorial feature exploring the role of AI within the superyacht industry, balancing technological advancement with the importance of human expertise at sea. This piece combines industry insight, interviews, and narrative storytelling to engage a professional yachting audience while reflecting broader trends shaping the sector.
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Product design, mobile UI, AI tools, and a little systems thinking all in one.
the blue dots and orange blocks pop. did you build this in Framer?
“You’re too expensive. I’ll just use AI.”
I think every designer has heard some version of this by now. 😅
Yes, AI can make something in 30 seconds or even less. But getting an image is very different from knowing what the brand ACTUALLY needs.
The tools are getting faster and more accessible. What still takes experience is knowing what works, what doesn't, what to change, and when to stop.
What do you think clients will value most from designers as AI keeps evolving?
The question is basically: what's the context behind the decision?
AI can generate 100 packaging options. It can't tell you which one makes sense for a brand expanding into a market where soft pink reads very differently than it does back home. Or why the typography from three...
Google's AI cited my client's LinkedIn post 11 times last
month.
He wasn't writing for you. He was writing for ChatGPT.
Profile views tripled anyway. Inbound doubled.
If you're a consultant or founder posting three times a
week, getting likes, and still waiting on inbound, this is the ranking game
you're not playing.
AEO. Answer Engine Optimization.
Someone types a question into ChatGPT Search or Google AI
Overviews. The answer comes with sources. LinkedIn posts are on that list.
Semrush ran 325,000 prompts. LinkedIn showed up in 14% of
ChatGPT Search answers.
Most of those citations went to individual profiles, not
company pages. Half came from accounts under 10,000 followers.
Quotability beat follower count.
What gets quoted (steal this):
1. One question per post
→ Line one is the
exact question a buyer would type into ChatGPT.
2. A plain-English definition inside 3 lines
→ AI lifts clean
sentences. It can't quote a vibe.
3. Your own dated numbers
→ "11
citations in August" gets cited. "Great results" doesn't.
4. A headline + About section that claim the topic
→ The model checks
who's talking before it trusts the post.
Check yourself in 5 minutes: type your ideal client's
question into ChatGPT Search and scroll the sources. If a competitor's post is
there and yours isn't, that's your next topic.
The feed forgets your post in 5 days. An AI citation keeps
answering for you for months.
(I'll say the uncomfortable bit: I think AEO beats the feed
algorithm for inbound by 2027. Most coaches selling algorithm hacks won't like
that.)
Two years from now: does a ChatGPT citation beat LinkedIn
reach for inbound, or is AEO just SEO in a new hat? Pick a side.
-- M Aadil A.
