I created "Your Aesthetic" - a beauty randomiser that reveals which of 8 distinct fashion and beauty aesthetics belongs to you. The wheel cycles through Clean Girl, Old Hollywood, Indie Sleaze, Mermaidcore, Y2K Pop, Coquette, Celestial Muse, and Gothic Romance before landing on your result. Each aesthetic comes with a fully customised try-on look - custom makeup, a signature 3D accessory, and three descriptive words that capture the essence of that aesthetic as your personal identity reveal.

I chose a randomiser over a traditional game because the replayability is built in naturally, people will try it over and over hoping for a different result, share it to compare aesthetics with friends, and come back to it. It lives at the intersection of beauty content and personality quiz culture, which is one of the most shareable formats on social media.

The creative challenge was immense. Staring with figuring out 8 distinct aesthetic. Then, each of the 8 aesthetics needed to feel different and authentic. That meant generating an enormous number of 3D accessory options to find exactly the right piece for each look, and hand-tweaking the makeup for every single aesthetic multiple times until it genuinely matched the vibe. Every look demanded its own creative direction.

The technical challenge was equally demanding - fitting 8 high quality makeup looks plus 3D assets into an 8MB size limit required significant optimisation without compromising visual quality. That constraint pushed me to make smarter creative decisions at every step.

The result is a lens that doesn't just transform you, it tells you something about yourself. That emotional hook is what makes it genuinely replayable and deeply shareable.