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This is my morphic challenge entry for the cinematic, narrative-driven advertisement for MasterCard
The ad explores the universal fear of aging, becoming irrelevant and losing one’s spark.
Brand Selection: I chose MasterCard because it plays a significant role in everyday human transaction.
Narrative: The script strictly follows the classic logic:
Rational Cost: I showed the hard numbers ($2,000, $450) to acknowledge the reality of the transaction
Emotional Value: Then ended on the smile to show that the return on investment is infinite
The MasterCard is the tool that bridges the gap between intention and reality
Visual design direction: I visually separated "The Cold Present" from "The Golden Past" to make the transition feel like magic
Trial credit used was 1,476
All visuals and audio were created end-to-end using Morphic
This is my first time using morphic, and to be honest... it's really amazing
Great video!
Thanks a lot
Really took the viewers along for the journey!
The network for creativity
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