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Handmade Profit" is a premium, conversion-focused landing page designed for an online academy that helps artisans, crafters, and hobbyists transition into successful business owners. The core challenge of this project was to strike a perfect balance between a warm, creative aesthetic and a highly structured, authoritative corporate layout that drives course enrollments.
The design utilizes a sophisticated, soft color palette paired with high-quality editorial imagery to establish instant trust and inspire the target demographic.
Key Design & Features
Premium Hero Section:
Features a bold, elegant serif headline ("Make a Hobby a Successful Business") paired with clear, actionable copy and a prominent Call-to-Action (CTA) to maximize above-the-fold conversions.
Target Audience Segmentation:
A dedicated "Who these courses will suit" section utilizes a clean grid layout to showcase diverse creative verticals (pottery, baking, painting), immediately qualifying potential students.
Value Proposition Grid:
The "What you'll get after courses" section breaks down tangible business outcomes—such as increasing sales, brand recognition, and optimizing processes—using clear iconography and structured typography.
Course Catalog Preview:
A clean, modern card layout for individual courses ("Craft to Cash: Beginner's Guide" and "Pro Maker: Expert Business Growth") that includes brief descriptions and secondary CTAs for frictionless navigation.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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AURA — Luxury Fragrance Website 🌸✨
AURA is a luxury fragrance website concept built around softness, atmosphere, and product storytelling.
The goal was to make the perfume feel almost weightless — combining dreamy skies, delicate pastel tones, translucent UI elements, and an oversized product visual to create an emotional first impression.
Special attention was given to:
• a product-focused hero that makes the fragrance the main visual anchor
• soft glassmorphism cards for fragrance notes, pricing, and product details
• an airy pastel palette inspired by clouds, light, and floral notes
• elegant typography that adds a premium editorial feel
• a fragrance selector that introduces different scents without distracting from the hero
• clear product discovery and shopping actions
• a mobile experience that keeps the same immersive visual atmosphere
• a lightweight mobile menu with product discovery and social touchpoints
The result is a soft, premium digital experience that combines luxury storytelling with clear e-commerce functionality.
Looking to create a distinctive website for your beauty, fragrance, or lifestyle brand? Let’s create something memorable ✨
The typography fits the fragrance vibe perfectly 🌷
I love building brands, but seeing them come alive on a website might be my favourite part.
some favourite web work from the archive
Great Job, Lucie
About a year ago, we shared our work for DreamGround here ✨
Since then, a lot has changed. The brand evolved, the positioning shifted – and it was time for the website to evolve with it.
So we came back to the project and redesigned the page to reflect this new direction, while adapting everything to work smoothly in Kajabi.
It was a quick and really enjoyable project – clear communication, trust in the process, and an easy collaboration from start to finish.
We love when clients come back to us as their businesses grow. It’s always special to see how a brand evolves and to be part of its next chapter 🤍
I like that this is a second chapter for the same client. Reworking the page around their new positioning, while making it practical in Kajabi, feels much more valuable than just giving it a new look.
