Contra - A professional network for the jobs and skills of the futureCold Email Deliverability: Three Setup Issues to Check First
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Why most cold email lands in spam (it's rarely the copy)
When a campaign gets no replies, most teams rewrite the emails first. In most accounts we audit, the copy isn't the problem. The settings are.
Three checks to run before you touch a single word:
Too many sends per inbox. Past about 30 cold emails a day from one inbox, inbox placement starts to drop. Add more inboxes. Don't push more volume through each one.
Sending cold from your main domain. One bad week can hurt the domain your whole team uses for clients and invoices. Send cold from separate domains that look like yours, and warm them up first.
Open tracking on a shared tracking domain. That tracking link is shared with thousands of other senders, and spam filters notice it. Turn open tracking off, or set up your own tracking domain.
All three take about 10 minutes to check in your sending tool. Fix them, then judge your copy.
If you want a second pair of eyes on your setup, send me a message. I'll tell you which of the three is hurting you
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