STILLWATER Luxury Sauna & Cold Plunge Brand IdentitySTILLWATER Luxury Sauna & Cold Plunge Brand Identity
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Prudhvi's avatar
Prudhvi B
• Nov 4
STILLWATER | Premium Wellness Brand Identity & Visual Design
A self-initiated brand identity concept for STILLWATER, a fictional luxury sauna and cold plunge studio inspired by Scandinavian minimalism, natural materials, and contemporary wellness culture.
The project explores how thoughtful branding can communicate tranquillity, sophistication, and a memorable customer experience.
The creative direction includes:
Minimalist logo and cohesive visual identity
Refined typography and an earthy colour palette
Premium wellness studio storefront concept
Elegant service and pricing card design
Branded social media promotional graphics
The visual system combines forest green, warm stone, soft ivory, and understated typography to create a calm, distinctive, and consistent brand experience.
Design approach: Minimalism • Modern Luxury • Visual Consistency • Brand Storytelling
Services showcased: Brand Identity • Logo Design • Graphic Design • Social Media Design • Promotional Materials
Project type: Independent fictional branding concept created to demonstrate professional design capabilities.
Logo DesignBrand DesignGraphic DesignCanva
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