A fashion advertising concept focused on presenting a shirt through cinematic styling, movement, and visually driven storytelling.
The creative explores how AI-generated environments and controlled motion can turn a simple fashion piece into a campaign-style visual designed for social media and digital advertising.
Role: AI Video Creator, Creative Director, Video Editor
The way the letters stretch and reveal themselves in that typography feels almost cinematic. H3 handles motion blur really well for this kind of editorial animation.
A brand and takeaway concept built around the entire meal: bold packaging, a clear digital menu and a street presence that carries the same identity from counter to customer.
The packaging study uses one carrier with separate pasta, bread and cheese modules. The visual system extends through a $5–$7 pasta menu, uniforms, bags and editorial campaign imagery.
Creative Direction — Mauricio Pontual.
Concept study. Packaging modelled in Blender; campaign imagery developed with AI-assisted tools and art direction.