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Jen + Cass

pro

• Jan 6

Check it out

Graphic Design Web Design Kajabi

Website Case Study: Holly Copeland Transformation

• Feb 21

One month after launching my new portfolio, I’m redesigning it. Here’s why.

I published a site I was proud of (1st photo). It was visually striking and leaned into my graphic design roots. I followed good practices, but after reviewing the analytics, the numbers proved my approach wrong.

It was a tough pill to swallow, but it reminded me: evolution happens when your brain does the work, not your ego. My design was loud, fighting for attention instead of showcasing the work. So I started over.

I pivoted to a simpler interface (2nd photo). I stripped heavy graphics, shifted to lighter tones, and focused on UI/UX. The goal was a clear structure, letting my projects speak for themselves.

I’m putting the finishing touches on this minimal version.

Design is an infinite process. We test, we learn, we drop our egos, and we iterate.

Web Design Framer portfolio

Abhiram Tinguria

• Feb 21

Love this mindset.

That transition from “visually proud” → “performance-aware” is where real product thinking begins. Analytics often tell a very different story than aesthetics.

Curious what patterns stood out most.