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Rejected brandmark concept from a project I've worked on recently. Still love this one though. Really happy how these elements came together into one shape!🧡
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If a brand is built around texture and atmosphere, how should the illustrations respond?
This brand identity belongs to an interior designer whose work focuses on detail, materials, and atmosphere, so the illustration style needed to reflect that same sensibility.
I started by cutting shapes from paper inspired by interior elements, then scanned and refined them digitally before turning them into vector illustrations for the brand system.
Working this way helped keep the visuals distinctive and more textured, which felt important for this identity.
How do you bring texture or craft into your work?
Full project
Amazing work 👏.
Full Branding & Design System
Good Design!
POV: The branding is so goated that only a designer understands the effort behind it.
true.
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