Hummey, a branding project that reimagines everyday honey through packaging, playful storytelling...Hummey, a branding project that reimagines everyday honey through packaging, playful storytelling...
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Hummey, a branding project that reimagines everyday honey through packaging, playful storytelling, with personality. The goal was simple: transform a product that’s often overlooked into something people would proudly leave on their kitchen counter.🩷🍯
#BrandIdentity#PackagingDesign#BrandDesign#CreativeDirection
What if coffee packaging had a personality? 🐾
I designed Moku’s whole world, from bags and cold brew cans to drip packs and cups, around a cat who’s always having a better day than you.
See the full project and let me know what you think!
The serif wordmark against that warm, textured paper feels so confident and timeless, and the deep burgundy gives the whole identity real character. Beautifully restrained work, keep going! Did the paper texture come from a real scan or did you build it digitally?
Are you still designing Brand Guidelines presentations from scratch?
I created this Mini Brand Guidelines template as a modular, editorial-style system built to help designers and studios present brand identity work with structure and clarity in no time.
Whether you’re delivering a new identity to a client or documenting internal brand assets, this template provides a confident, consistent framework.