Being in e-commerce world and nomadic for a while, I decided to launch something that's closer to my roots and my identity. As co-founder and brand designer, I led the creation of Sanō, a modern wellness brand inspired by the five seasons and Eastern TCM philosophy. Drawing from ancestral wisdom, Sanō reinterprets rituals of balance and self-care through contemporary design and storytelling. My role spanned product sourcing, brand identity development, investor relations, and marketing strategy, shaping a cohesive ecosystem that bridges ancient healing traditions with modern lifestyles. The project is on-going discovery in creation, honoring my ancestors, my creative vision.