Can you reduce Customer Acquisition Cost with smart design? Fee collection is the only source of

Can you reduce Customer Acquisition Cost with smart design? Fee collection is the only source ofCan you reduce Customer Acquisition Cost with smart design? Fee collection is the only source of

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Smith Bhojak

• Jan 31

Can you reduce Customer Acquisition Cost with smart design? Fee collection is the only source of income for schools, the Client was spending time and resources training school staff on a very complicated but crucial feature which also was hurting conversions. We re-designed a fee collection & discounts feature on which the client was spending time and resources training school staff, which was hurting conversions

This helped reduce software training time by 75% saving the client Customer Acquisition Cost in long run

Completed work

UI Design UX Design UX Research Figma

Kris Anfalova

pro

• Sep 27

Designed the landing page for Smug — an AI support agent that resolves tickets, knows exactly when to escalate to a human, and has zero interest in pretending otherwise.

Most AI support tools go the humble, over-apologetic route. Smug does the opposite — the whole brand is built around a smug little cat mascot and copy like "Handled it. You're welcome." It's a genuinely fun brief: figuring out how to make confidence read as charming instead of obnoxious.

Bold electric blue and orange instead of the usual muted SaaS palette, because a product this confident shouldn't look shy about it. 💙

p.s. mascot animated this service