Comprehensive Brand Build for SEEM Engineering in UAEComprehensive Brand Build for SEEM Engineering in UAE
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Antony's avatar
Antony Raphy
• May 1
Just wrapped a full brand and digital build for SEEM Engineering.
UAE-based steel fabrication and structural execution.
The brief wasn't "make us look bigger." It was closer to: make the credibility visible.
We built the whole thing from scratch, brand identity, visual system, Framer website, and a custom internal Brand Hub in Lovable with invoice generators and a Claude-powered Brand Agent.
The identity had one constraint: it had to work on a safety helmet as well as it works on a screen. That's the test for industrial brands. Decorative doesn't survive the site.
Typography, color, layout, all of it built around a single idea. Fabricated, not designed.
The Brand Hub was the part that surprised me most. Got deep into PDF export logic, VAT invoice structure for UAE compliance, and AI-assisted document generation.
A lot of unglamorous work that makes the day-to-day functional for the team. Sometimes the most valuable thing a studio can deliver isn't the visual.
It's the system underneath it.
Open for new projects.
Completed work
Framer Website DesignFramer Website DevelopmentWeb DesignFramerFigmaClaude
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