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On Labor Day, a reminder:
Most teams don’t struggle because people don’t work hard.
They struggle because of how work is structured.
Common mistakes I see:
• Tasks live in chats instead of a system
• No clear ownership → “someone will do it”
• Priorities change but aren’t communicated
• Too many tools, no clear workflow
• Meetings replace actual execution
The result?
People stay busy.
But progress feels slow.
What actually helps:
• One clear place for tasks
• Defined ownership
• Simple, consistent workflow
• Communication that supports execution
Hard work matters.
But without structure, it gets lost.
Most teams I’ve seen are not lacking effort, just clarity.
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5 months ago, a client came to me with a problem.
Not just "we need a B2B ordering portal."
More like – "we had a team build it. It didn't work. Can you start over?"
That's a different kind of brief.
I said yes, opened Figma, and started from scratch.
50+ unique screens for OXGroup, a full B2B dealer ordering platform. Every flow, every state, every edge case was designed properly before a single line of code was written.
Then the previous dev team was out. My team was in.
Backend devs. Frontend devs. Me, somehow, as the PM now.
That last part still feels new. I've spent years living in Figma. Coordinating a full dev team, keeping scope tight, making calls under pressure, different muscle entirely.
Turns out I don't hate it.
1 week of AI development later, we have a live, working demo. Built from my Figma file using Claude Code as the foundation.
4 weeks, we will have a live, fully functional platform we can give access to our customers.
We're not done. Automation testing is next, to catch everything before the client does. Then PostHog goes in, so we have real analytics from launch, not assumptions.
The lesson I keep coming back to:
Good design doesn't save a bad process. But a good process makes design unbreakable.
Got a product that didn't survive its first dev team?
💌 DM me. That's kind of our thing now.
Most of the projects I step into aren’t failing because of one big issue. It’s usually a mix of smaller things:
No clear ownership
Timelines that aren’t realistic
Too many moving parts with no structure
Communication happening in too many places
Once those are cleaned up, the project usually starts moving again pretty quickly.
Structure doesn’t just make things look organized. It actually changes how the project runs.
Testing out 3d hover effects in Framer.
It has been a busy week but we learn to keep up and fall in love with the grind.
Looks Amazing 🔥
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