A lesson I keep seeing with local businesses: the ad is not the problem. The follow-up is.
A Meta ad can bring in the enquiry, but if nobody replies fast, that lead books somewhere else. Here is the setup I build to close that gap:
- A Meta lead form or landing page captures the enquiry.
- The lead lands straight in GoHighLevel, tagged and in the right pipeline.
- An instant SMS and email go out, with a booking link included.
- If they do not book, a short follow-up sequence keeps the conversation going until they do.
It is built for dental clinics, salons and local service businesses that already run ads or want to start, and want every lead answered. I build systems like this — 2 years in GoHighLevel, 85+ funnels built, 21+ sub-accounts managed.
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Solid breakdown. One step I'd add from local projects: the profile work doesn't end at setup. Replying to every review (good and bad), and using the Q&A section to answer the exact "near me" questions customers ask, keeps the profile active in a way Google can see. Then check...