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Lesson I created in Portuguese, about microduplications and microdeletions (when you have extra or missing DNA in your cells, which causes symptoms and can be highly variable.)
The most common microdeletion syndrome is called 22q11.2 deletion syndrome, or DiGeorge syndrome.
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Complex ≠ boring. How to explain biotech in 2 minutes in an animation? When a biotech company came to us, our main challenge was not design, but simplification.
Instead of complex special effects, we chose the path of pure logic. Why?
Context: Presentation at a conference. The audience has only a few seconds to grasp the essence.
Barrier: Difficult terminology that does not hold attention
Solution: We removed visual noise, leaving only clear visualizations of processes.
Result: The video focuses attention on the technology, not the image. More people saw their technology, became more interested in it, and left their applications.
Simplification is often the hardest part of explaining complex topics. Love the focus on clarity over unnecessary effects.
Before you change anything—check this.
Most fixes don't fix anything.
Stores aren't failing from lack of traffic or design. They're bleeding because they're optimizing blindly—fixing symptoms while the revenue system stays broken.
That's what the Profit Bleed Diagnostic solves.
Not a checklist. Not design feedback. Not "best practices."
A revenue system diagnosis: → Where money is leaking → Why past fixes didn't move revenue → What to prioritize—and what to ignore
For founders doing $30K–$250K/month done guessing.
Not diagnosing at $75K/month? That's $150K/year in invisible friction.
Diagnosis isn't an expense. It's what makes everything else work.
Comment DIAGNOSE.
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