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KitKat × Popcorn Tour (France · Pop culture festival activation)
My role: Senior Creative Project Manager
Project description:
KitKat brought its "Have a Break" identity to the Popcorn Tour, a major French pop culture and entertainment event connecting the brand with a young, digital-native audience. Interactive on-site installations, influencer collaborations and multi-platform amplification turned a stationary brand presence into a live, streamable cultural moment — proving that a 90-year-old chocolate bar could earn relevance in gaming and streaming culture without forcing the entry.
Skills:
- Campaign Management
- Event Management
- Influencer Marketing
- Content Marketing
- Gaming
Case File:
https://www.theconsumerautopsy.com/case-files/kitkat-popcorn-tour
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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amazing!
Restaurant Operations & Delivery Management Platform
Built a full-stack, production-ready restaurant management platform that digitizes and automates the entire restaurant ecosystem.
• Developed role-based dashboards for Customers, Staff, Delivery Partners, and Administrators
• Implemented online ordering, order tracking, menu management, reservations, and customer account features.
• Created operational tools for kitchen workflow management, inventory control, and delivery coordination.
• Designed an admin dashboard with analytics, sales reporting, user management, and business insights.
• Delivered a scalable business solution that streamlines operations from order placement to successful delivery.
live link : https://magpie-restaurant.base44.app @Base44
The UI feels really polished. Great work!
Before: Rashi runs an incredible culinary business from Kolhapur, India—16 Pop Wholesome. Her craft is literal art, spanning luxury charcuterie, a cloud kitchen, and bespoke private dining.
But her digital presence? Zero website. Orders, bookings, and customer preferences were trapped in a chaotic maze of manual Instagram DMs.
After: A live, production-ready, AI-powered business engine built on @Base44 that completely automates her operations from Day 1.
Why it matters:
Multi-hyphenate brands can't run on simple restaurant templates. They need systems. This app transforms manual DM friction into an automated operational pipeline, saving hours of administrative overhead while matching her premium, high-end brand aesthetic.
The Feature Stack:
-- The Look & Gallery: Animated hero showcases, cinematic typography, interactive 3D service cards, and an immersive, high-resolution media gallery designed to be a literal feast for the eyes.
-- The Curation Table: A dynamic visual builder for selecting event mood, cuisine, and decor with a real-time live booking summary sidebar.
-- AI Superagent ("Ask Rashi"): An autonomous front-desk assistant answering menu FAQs and capturing leads into the database 24/7.
-- Growth Engine ("Join the Inner Table"): An exclusive newsletter capture built right into the landing page for first access to community dinner dates and seasonal menus, feeding leads straight into her database.
-- Admin Operating System: A full CRM dashboard with custom customer profiles, real-time calendar date-blocking, and automatic transactional status emails.
From manual DM traps to a scalable, automated culinary enterprise. 🚀
Live App: check it out
Before: Current IG presence
Challenges
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