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Before → After Logo for Humanto
I'm not a logo designer, but when a client needs a revamp I go all in
is it good?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Check it out, I just uploaded a case study on a brand project for Bluem, an activewear brand from Vancouver, CA.
Look through the case study to see some of my thoughts, and the project in full, worth the time!
Love this! 🥂
View Full Project
Brand Guidelines for Bluem.
Bluem is an activewear brand from Vancouver, they approached me for a rebrand earlier this year.
Take a look at the full project to learn more, and see the full guidelines!
The logo and visual direction work beautifully together!
XNOMAD — Brand Identity Design!
XNOMAD is a premium modular camper brand based in Scandinavia, offering both rental experiences and ownership of off-road pickup campers.
The goal was to create an identity that could sit naturally between two worlds:
Scandinavian minimalism + rugged outdoor capability.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.
The blue visual system and mockup presentation work so well together.
