Shopify Analytics will happily tell you revenue and ROAS. It will not tell you if you actually made money after COGS, fees, shipping, returns, and ad spend.

That gap is why I built True Profit Analytics under Reiwa Dev.

You set COGS and costs, import ad spend via CSV, then get a Founder view (P&L waterfall, CM1 to CM2 to net) and an Ads Manager view (POAS and campaign spend). Action cards flag the leaks. You can annotate Shopify Analytics events and export CSV when you need to show someone else the numbers.

Lift adds MCP so Claude, ChatGPT, Cursor, and similar tools can query those Founder and Ads dashboards instead of you screenshotting charts into a chat.

I built it because too many Shopify brands I work with celebrate ROAS while the bank account disagrees. If you only look at top-line vanity metrics, you optimise the wrong thing.

Starts at $12.49/month with a trial. If you run paid ads on Shopify and still argue with your own profit numbers, try it and tell me what is missing.

Testing something new 👇 Designed this with ChatGPT + Flora.

Be honest… which one would you trust more?

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