Hype Proxies — Brand Repositioning & Logo Design Earlier this year, Gunnar approached me to craft...Hype Proxies — Brand Repositioning & Logo Design Earlier this year, Gunnar approached me to craft...
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Harsh Bika
• Oct 30
Hype Proxies — Brand Repositioning & Logo Design
Earlier this year, Gunnar approached me to craft the logo for their brand — but they didn’t yet have a defined brand strategy. So, I conducted a short exercise to help them clarify and align their strategic direction.
Once the strategy was in place, it became much easier to connect their vision with the visual identity. They wanted to preserve a retro aesthetic while infusing it with a subtle touch of modernity.
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