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I've been working on coloring old war photos for an upcoming book. This is a second photo I did.
Link to the first attempt https://on.contra.com/C9wMt7
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What if your favorite skincare brand got a Halloween makeover? 🕷️
For this little experiment, I’m giving The Ordinary a 𝔤𝔬𝔱𝔥 alter ego.
The challenge was keeping the things that make the brand instantly recognizable: its straightforward logo and typographic editorial layout, clinical packaging, and no-nonsense aesthetic.
Instead of turning it into a completely different brand, I wanted to push those same elements into darker territory with 𝔢𝔢𝔯𝔦𝔢 tones🕸️ , gothic details, and a more mysterious product presentation.
Even in costume, you should know exactly who you're looking at.
Which brand would you love to see get a Halloween makeover next? 👻
Keeping the logo untouched and only changing the mood works really well. Glossier next?
Brand Expressions -- Merdes
love this
