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Translated YMU’s “En Vogue” concept into a cohesive campaign identity across flyer, social, newsletter, and digital assets. Explored editorial and relatable visual directions to balance aspiration with YMU’s community-focused identity.
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For a food or beverage brand, packaging becomes part of the customer experience.
This sustainable paper cup design was created to bring together a clean brand identity and a more responsible packaging direction without making the sustainability message feel forced.
The visual system is intentionally simple, giving the typography and brand elements enough space to remain recognizable across the cup.
The goal was to create something that could work naturally in a café, takeaway environment or everyday customer interaction while still feeling distinctive.
Services: Packaging Design · Brand Identity · Sustainable Packaging · Print Design · Food & Beverage Branding
The idea was simple: make responsible packaging feel like good branding—not a compromise.
Designed by WaxyWeb.
Brand DesignBrand StrategyGraphic DesignAdobe PhotoshopFigmasustainabledesigncoffeecupdesignbranddesign
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VIETNAM, Y3K — FLORA Museum Challenge
For the FLORA Museum Challenge, I chose the Incense Burner with Dragon Spout, a Vietnamese artifact from the 1st–3rd century in The Met’s collection ( https://www.metmuseum.org/art/collection/search/53862 ), and reimagined it through a Y3K lens.
I wanted to connect an ancient object with a familiar image of Vietnam today: a woman riding a scooter. The dragon-shaped incense burner became a futuristic chrome vehicle, while traditional Vietnamese clothing and the conical hat were transformed into synthetic future wear.
I built the entire visual world in FLORA, from the clothing and accessories to the dragon scooter, environments, stills, and final video. Using AI as a world building tool, the project imagines how Vietnamese visual culture might evolve into another timeline while still carrying traces of its past.
Love the direction with this! The references to Vietnamese culture is so unique!
Someone asked a fair question on the last post: does this hold up once the shouting stops, or does it fall apart the moment you're not yelling?
So i went and tested it. Website landing page. Website footer. the invoice. Even the CTA system.
Quiet applications, still loud on purpose. Still just a concept, but this is where we find out if it's real.
@Artur Mikhov this one's for you.
Curious if it holds up or if it's still a costume?
#BrandSystem #BrandIdentity #DesignConcept #BrandDesign #VisualIdentity #CreativeAgency #BrandStrategy #UXDesign #DesignDetails #BrandConsistency
Respect for actually going and testing it!
The invoice and the footer hold up. Mono type, one asterisk, barely any copy, and it's still unmistakably the same brand. That's the proof.
The buttons and the strips still lean on slogans a bit, so I'd try one voice line per surface and...