Building Kneadly (https://getkneadly.com) taught me something important: Most software for massag...Building Kneadly (https://getkneadly.com) taught me something important: Most software for massag...
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Most software for massage therapists feels overloaded, outdated, or built with endless add-on fees.
So I built something different.
Kneadly is an all-in-one platform designed specifically for massage therapists to simplify booking, reminders, intake forms, payments, waitlists, SOAP notes, and client communication — without making therapists piece together 5 different tools.
A few things I focused heavily on while building it:
- Mobile-first UX
- Fast booking flow
- Automated reminders & follow-ups
- Smart waitlist automation
- Clean, modern design
- Simple pricing with no nickel-and-dime add-ons
One of the biggest lessons from building this project:
Good software isn’t just about features.
It’s about reducing friction for both the business owner and the customer.
This project pushed me to think deeply about:
- product strategy
- conversion-focused design
- SaaS systems
- onboarding flows
- automation
- scalability
- and creating software people actually enjoy using
Would love to hear feedback from other founders, developers, or wellness business owners 👋
🌿 Mental Health & Team Wellness Platform Development
We designed and developed a high-trust digital wellness platform in Framer—built to connect teams with licensed therapists, 24/7 care support, and interactive mindset tools.
🌿 Community Mental Health & Wellness Platform Design
We built an empathetic, full-stack community wellness platform using Lovable—seamlessly pairing therapist-led discussion circles with integrated coaching and 24/7 care concierges.
• Warm, editorial design that builds trust
• 3 offers from self-paced to private intensive
• Free workshop opt-in to grow the email list
• Application form for high-ticket clients
• Fully responsive on all devices
The Founder Method is a fictional brand created for this portfolio concept.