Innovative Visual Identity for RTD Coffee Brand: CTRL & FLOWInnovative Visual Identity for RTD Coffee Brand: CTRL & FLOW
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Alfiq Haikal
• Jul 5
CTRL & FLOW is a visual identity and packaging design concept for an RTD coffee brand developed within the Erion Space ecosystem. The project explores two distinct consumer mindsets: CTRL, representing focus and productivity, and FLOW, representing creativity and relaxation.
The challenge was creating two contrasting personalities while maintaining a cohesive brand system. Through typography, visual hierarchy, and packaging applications, the identity was designed to ensure consistency across touchpoints while giving each product its own recognizable character.
Services: • Brand Identity Design • Packaging Design • Art Direction • Visual System Development
Brand StrategyGraphic DesignLogo DesignAdobe IllustratorAdobe InDesignAdobe Photoshop
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