Innovative Visual Identity for RTD Coffee Brand: CTRL & FLOW

Innovative Visual Identity for RTD Coffee Brand: CTRL & FLOWInnovative Visual Identity for RTD Coffee Brand: CTRL & FLOW

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Alfiq Haikal

• Jul 5

CTRL & FLOW is a visual identity and packaging design concept for an RTD coffee brand developed within the Erion Space ecosystem. The project explores two distinct consumer mindsets: CTRL, representing focus and productivity, and FLOW, representing creativity and relaxation.

The challenge was creating two contrasting personalities while maintaining a cohesive brand system. Through typography, visual hierarchy, and packaging applications, the identity was designed to ensure consistency across touchpoints while giving each product its own recognizable character.

Services: • Brand Identity Design • Packaging Design • Art Direction • Visual System Development

Brand Strategy Graphic Design Logo Design Adobe Illustrator Adobe InDesign Adobe Photoshop

Kinza Saeed

• Jul 5

A refined brand identity crafted for the interior design industry, combining a minimalist house silhouette with subtle furniture elements — a pendant lamp, a sofa, and a storage cabinet — seamlessly integrated within the structure. The warm orange and brown palette conveys comfort, sophistication, and a sense of home, while the clean geometric lines ensure strong versatility across digital platforms, signage, and print collateral. This design balances creativity with functionality, making it a distinctive mark for interior design professionals and studios.

Brand Design Graphic Design Logo Design Adobe Illustrator Adobe Photoshop freelancerlife creativeaiflow logodesign

Andres Sentis

• Jul 4

This World Cup month, we settled the ball to design the cover system for our blog articles. We were after something simple to run, backed by code that generates random textures to bring each image to life. Here are a few examples.

A blog article is twice as interesting when a sexy cover comes with it ;) Right?

Graphic Design Figma coverdesign design poster

Maty Sandoval

max

• Jul 7

Generating the cover textures with code instead of hand-designing each one is such a smart way to keep a blog's visual system consistent without it getting repetitive. What are you running that on - some kind of shader or generative script?

Arek Dvornechuck

pro

• Jul 5

exploring wordmark animation - which one works best with the symbol?

Animation Logo Design Motion Design Figma Jitter logo motiongraphics branding

Nicolette .

• Jul 5

tough choice, but i really find myself drawn to 4 & 7–– they may feel a bit opposite, with 4 being a bit more intense, but i think both feel friendly, sleek, & natural alongside generally being engaging. also a big fan of 6, the wipe effect goes so nicely with the font selected.