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A regional behavioral health nonprofit's main site was failing CrUX field data on LCP — homepage built on Elementor Pro with a Hello Elementor child theme, lab LCP swinging 14–26 seconds depending on the run, TBT over 600ms. The client needed real-world field performance fixed without a full rebuild.
Phase 1 — Caching & asset loading:
Enabled Elementor's Optimized Markup Performance, tuned LiteSpeed and Cloudflare cache rules, and audited Rocket Loader for inline-script breakage.
Phase 2 — Targeted patches:
Seven discrete fixes including Typekit inline + font-display swap + preload, removal of a 329KB Vimeo widget that wasn't earning its keep, and 1.27MB of image savings via WebP conversion with Cloudflare-aware purge handling.
Stack at a glance:
CMS: WordPress + Elementor Pro 4.x
Theme: Hello Elementor child theme
Edge / Cache: Cloudflare (Transform Rules, Snippets, WAF)
Server cache: LiteSpeed Cache
Custom: PHP hooks for asset dequeue
Skills: WordPress · Elementor · Core Web Vitals · LCP Optimization · TBT Reduction · LiteSpeed · Cloudflare · WebP · Performance Optimization · CrUX · Lighthouse
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