Briefing a content studio shouldn't take a workshop, a discovery slide deck, and three follow-up calls. It should take 20 minutes. Six fields. If you've ever been on the client side of a brand brief and watched it spiral into 40 pages of background, this is the antidote. Six specific questions. Twenty minutes. The studio will know more from these answers than from any 90-minute kickoff. Save this. Use it next time you're hiring. Whether or not it's me, the work will be better.

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- One sentence on the goal.

- Who is this for, specifically.

- What you're sick of seeing.

- Three posts of yours that worked.

- The voice rules.

- What's off limits.

#creativeprocess #briefwriting #brandmanage