Developed and managed the news portal for Acetec, a specialized content platform focused on the non-woven fabric (TNT) and industrial textile market. The project centered on building a high-performance editorial environment to establish industry authority and provide daily market updates to a specialized B2B audience.
Editorial Workflow Engineering: Developed a custom WordPress newsroom structure optimized for frequent publishing, featuring categorized content streams for market trends, technical tutorials, and industry news.
High-Performance Content Delivery: Implemented advanced caching and code minification to ensure that news articles load instantly, prioritizing a seamless reading experience on both desktop and mobile.
Custom Typography & Readability UI: Designed and implemented a clean, professional layout focused on long-form readability, ensuring that technical data and industry reports are easy to digest.
Dynamic Content Syndication: Configured automated newsletters and social media integration to syndicate news updates, increasing recurring traffic and user engagement.
Technical SEO for News: Applied Google News-specific SEO optimizations, including structured data (
Schema.org) for articles, to ensure high visibility in "Top Stories" and search results.
Delivered a robust news hub that serves as a vital information source for the textile industry. The portal successfully drives organic growth and strengthens the brand's position as a thought leader, maintaining high stability even during traffic spikes following major industry announcements.