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I explored a wordmark direction for Filigrain, keeping the identity elegant, restrained, and easier to use across premium brand touchpoints.
Wordmark concept and presentation here:
https://www.canva.com/design/DAHIJCE7cHI/YRV-Ukmg6D5_XzVXoXM4GQ/edit
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In my INKFLESH identity work, the wordmark runs off the can's curve and gets partly hidden behind artwork on posters. That crop asks the rest of the identity to carry more recognition. The mark has a job when the name is only partly there.
Wordmark Logo Design for mattress brand with a bold typography, using my design on Adobe to compare chatgpt. Wich work feel more minimal
2 votes
Ends in 1d
Adobe work is more attractive to me ❤️
One of my first identity projects from 2021. 🥹
SVNT was a skincare brand built around inclusivity, accessibility, and shaping the future of beauty. My goal was to reflect that through a futuristic but clean visual identity, keeping the system modern and simple while giving the brand room to celebrate individuality.
Looking back at this project four years later, it’s interesting to see what decisions still feel relevant to me today.
Do you ever revisit your early work and realize your design instincts were already there?
Curious - how did you approach making futuristic not feel cold, to keep the inclusivity/accessibility warm? The balance here is really nice.