A coffee shop’s personality starts before the first sip—with its sign, its packaging, and the atmosphere that welcomes you inside.
For this VELOR concept, I created a warm, expressive identity built around custom lettering, including a coffee-bean detail inside the “O.”
The design brings together:
• A distinctive typographic logo
• Sage green, warm cream, terracotta, and espresso colours
• Branded takeaway cups and coffee bags
• Coffee shop storefront signage
• Staff T-shirts that carry the same visual identity
Every element follows one direction, making the brand feel connected wherever customers experience it.
Launching a business or planning a brand makeover?
I can help with brand identity, packaging, UI/UX design, Framer websites, and full-stack development—from the first idea to a finished digital experience.