How do you build a brand for a business most people can't explain?
ESCO Token is built to become the standard behind Europe's Digital Product Passport: the system that will track what a product is made of, where it came from and where it goes next. Necessary, regulated, and completely abstract for most people.
One sprint. Zero to an identity that works:
- Micro-design style: restraint over noise, shaped by European design discipline.
- Wordmark and symbol built to hold up anywhere.
- Full brand identity.
- Landing page ready for the go-to-market.
When a business is hard to explain, the brand has to do the talking.
I designed and developed this landing page for Stereo Fest: Eclipse, the upcoming youth event for @caminodevida.
The visual concept comes from a simple truth: the moon has no light of its own, it only reflects the light of the sun.
In the same way, we weren’t made to generate our own light, but to reflect Jesus.
The cool part: as you scroll, you control the movement of the moon. Right at the core phrase, the eclipse happens, showing that in the darkness, the Glory of God is revealed.