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Cut a 12s performance spot for a marketing client this week. Led with the offer in frame one instead of the logo, then layered burned-in captions hand-corrected against the transcript so it reads with sound off. No shot runs longer than 1.5s through the first beat to hold attention past the scroll.
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With new Challenges launching every week, I've found that including a video walkthrough can help a submission stand out, especially when it shows the thinking and process behind it.
I've also found captions to be helpful. In my experience, they make walkthroughs easier to follow and add a bit more clarity.
This weekend, I tested Captions AI to see if it could speed up my captioning workflow.
I was surprised by how simple it was. It generated captions automatically with just a few clicks. and saved me a lot of manual work.
I've shared a quick tutorial in the comments.
If you create videos, do you find captions useful?
Editorial or commercial — which hero closes the sale?
Option A whispers. Oversized serif, cream, editorial pacing. You feel the brand before you read a word.
Option B speaks first. Clean sans, red cuts through, products visible above the fold. No waiting.
Same Figma file. Same Liquid codebase. Two completely different conversations with the customer.
Which direction would you take to production?
23 voted
85%
4 voted
15%
27 votes
Closed
option A colour is nice
30 second viral motion graphic reel short video
hi nice work...what tool/app did you use for this
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