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The Problem:
Most Shopify stores install a quiz app for $50/month to recommend products. The apps are slow, don't match the brand design, and add to the 15-apps problem.
What I Built:
I built a custom Interactive Ritual Builder directly in Shopify for VERAÉ, my premium textured-hair demo brand - no quiz app.
How it Works - What you see in video:
Start: "Let's understand what your hair is asking for" - 3 simple questions, no overwhelm
Q1: "What would you like your routine to do better?" - Hydration, Definition, Repair, Scalp, Refresh
Q2: "How much structure feels right?" - Simple, Balanced, Complete
Q3: "How often do you usually wash?" - About once a week, About twice a week, It depends
Result: Personalized ritual - Example "Refresh Ritual" - lighter routine for moisture between wash days
Selling: Shows full routine [Wash $28 + Cloud Rinse $29] with total $86 and one-click "Add full routine to cart" - customer builds their own bundle
What I Did:
Built custom diagnostic engine in Liquid - logic analyzes answers and recommends ritual
Built dynamic step-by-step bundling - customers mix-and-match, not forced into one kit
Built conversion architecture - from quiz answer straight to cart with full routine, no friction
Styled to match VERAÉ premium brand - beige, black, editorial fonts - not generic app design
No app installed - faster load, no monthly fee, fully editable in Shopify editor
Tools Used:
Shopify, Custom Liquid, Shopify 2.0 Theme Development, Conversion Architecture, Agency Solutions
Context:
Demo project - VERAÉ is my own self-initiated store to show how I build custom experiences without relying on apps. Not client work. No performance claims.
My Goal:
Fewer unnecessary apps and less manual work. Custom code where it matters, lean app stack everywhere else.
Disconnected or broken systems? Let's fix it.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Bright or minimal: which store would you buy from?
A: Sorted (Shopify), a zero-sugar prebiotic soft drink, with subscriptions on the homepage.
B: T-Luxe (Shopify), timeless garments in natural fabrics, with white space and big photography.
Both stores have the same job: make the product feel worth it in one screen.
Which one makes you want to add to cart?
Live: drinksorted.com.au · tluxe.com
More builds: instagram.com/sellwrightstudio · youtube.com/@sellwrightstudio
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I’d go with A! The clean layout and big photography make the products feel premium and timeless.
A motion study for AEONIS, a concept health optimisation and longevity clinic. The octopus can regrow its own limbs, so it became the brand’s subject: a living case for repair and renewal.
I modelled and animated the turn in Blender, then rebuilt every frame as its own print: thermal heat maps, negative scans, overcast silhouettes, paper studies, mist and colour bleed. Each image changes on twos like stop motion, so the octopus turns continuously while its look never settles.
AEONIS is a fictional brand created for this piece.
The mix of textures and changing visuals sounds so unique! Such a creative way to connect the octopus with the idea of renewal. 👏
Shopify E-commerce Store | Design, CRO and Business Growth
A Shopify store should do more than look professional. It should present the brand clearly, make products easy to find, and support better buying decisions.
This project focuses on complete store design, organized collections, detailed product pages, promotional sections, mobile usability, and essential store functionality.
The business side matters too. CRO, SEO, customer trust, product visibility, and a smoother path to checkout all play a role in the overall shopping experience.
Every section has a clear purpose: connect design with customer needs, reduce shopping friction, and create a solid foundation for business growth.
