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I created this independent concept film for Audh by Boond Fragrances, drawing inspiration from the heritage of Indian perfumery. Through golden-hour light, sandstone settings and sensory visual storytelling, I explored how a fragrance could become a cinematic experience. The project brings together my creative direction and AI-assisted campaign production, with a focus on atmosphere, detail and a luxury brand aesthetic. This is a self-initiated portfolio project, not commissioned by or affiliated with Boond Fragrances.
The macro on the brass collar and the amber oil catching light on the pipette feels like a real fragrance film, and the tassel adds a texture most perfume visuals skip. Honest question since the caption says AI-assisted and not commissioned by Boond: which shots are your...
Was it the lighting and those close-up details that gave it that real fragrance-film feel? 😊 Thank you, Aditya! This was a bootcamp project, and my aim was to explore as many shots as possible within a film under 60 seconds. I wanted to bring traditional Indian perfumery into a...
The part about regenerating shots when the product or continuity drifted is the strongest bit of that answer. A short strip with one rejected take next to the one you kept, and a line on why, would show your direction better than any caption can.
Thank you, Irkham! A rejected take next to the final shot would make the process much easier to see. That's a really useful suggestion 😊
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Which packaging color catches your eye first?
6 voted
46%
7 voted
54%
13 votes
Closed
The green version catches my eye first: the dark olive lid gives the lighter jar a clear focal point. I would also test the small white label text at thumbnail size, since the soft lighting reduces its contrast in both versions.