Most apps get one photoshoot, then watch the brand slide out of shape as every picture after it comes back looking a little different. This project fixed that. Built a repeatable photo style for the app's brand using @Krea , so the team can make new shots any time and they still look like they belong together. Here's a preview. Different actions, angles, and faces. Still clearly one product. The team can make more next month without me and it holds. App Store, website, ads, all looking like the same company. The alternative is what most products live with. Every new picture a little off, until the brand looks like a different company in each place someone runs into it.

The real win isn't the visual consistency, it's that the team can generate new on-brand shots next month without you in the loop. That's the line between a style and a system.

How do you keep a brand's promise of calm intact once real users start clicking through checkout?

Mudita builds minimalist devices around one idea: technology that harmonizes with your life instead of competing for your attention. The brandbook lays that promise out in detail - tone, restraint, what the brand should never feel like. My job was carrying that same discipline into the product itself.

I worked across the checkout flow, the storefront and category browsing, and the product page above the fold - three surfaces where small frictions had quietly built up against the brand's own case for calm. The brandbook gave the rules. The UI work was making sure those rules survived contact with a real cart and a real user.

For the case study visuals, I used AI for the first time to produce product footage 🤖 - wind moving through a scene, an object drifting in place. Higgsfield was genuinely a good way to learn that workflow fast.

Full case study - actual before/after breakdowns - is up on Behance 🔗, linked below.

Genuinely curious where people land on this: generating production assets with AI is fast, and honestly kind of fun as a workflow - but there's real pushback that it's taking work away from people who used to shoot this stuff. Where do you fall on that?

The checkout flow detail is what stands out to me, that's usually where a brand's calm promise turns into three different button behaviors fighting each other. On your AI question, I think it matters less whether it's fast and more who's checking the output against the brand's...